To stay in business, movie theaters must upgrade their offerings, and here’s how they can accomplish it with movie theater signs.
Using Digital Labels as Movie Posters
Most cinemas still use large-format paper posters to advertise both current and forthcoming films. The majority of the time, these posters are displayed in glass cases with fluorescent lighting on the interior. Despite the fact that many movie theaters still employ these types of displays, paper movie posters are obsolete in today’s digital age. The use of digital labels in place of traditional labels gives viewers a richer and more modern theater experience the instant they see the sleek technology and high-definition images of the electronic posters.
Digital movie theater signages not only modernize the atmosphere, but it also helps make things easier.
Traditional movie posters need constant changing, which requires constant time and effort as well. With digital labels as cinema signages, movie announcements can be changed digitally. No more waiting for the brand new prints of upcoming movies to display in the case—just a few clicks and a new set of digital posters can be shown. Also, electronic labels have built-in backlights powered by batteries, so using them would help decrease the theater’s electricity costs compared to the fluorescent lighting used by common movie poster cases.
Replacing Concession Stand Menus with Digital Price Display
Movie announcements are not the only ones that keep changing every time. Food prices can change multiple times in a single year due to the inflation rate, which then affects the menu boards of concession stands in theaters. Using digital price displays makes adapting to the product changes easier. The prices on the menu board can be updated as soon as needed, whether there’s a price hike or a discount.
Furthermore, using a digital price display as a movie theater’s menu board allows for far more appealing and dynamic signage, which can bring in more revenue. For starters, a typical concession stand menu’s images are static and motionless. Although static images do not always turn off customers, they do not entice them in the same way that moving content does. Animated objects can be used to emphasize discounts, new products, or limited meal combo offers on a digital menu board.
By using digital labels as menu boards, theater managers can modernize the moviegoers’ experience and increase concession sales at the same time!
Bringing the Advertising to the Next Level
Aside from movie posters and menu boards, cinema houses also usually have standees or poster cases that display advertisements instead of movie posters. While these types of theater signages do provide additional profit, a digital alternative could bring more income to the table while welcoming patrons with advanced technology.
Modernize your ad space by using digital labels as movie theater signages instead of using poster standees. While poster standees can show only one ad, digital labels like SOLUM’s Newton can post six more as one label alone can display up to seven pages—which means seven ads and 7x more additional profit!
Other than showing advertisements, digital labels can be used for a variety of reasons. They can also show pages with information like ticket prices, special services, and new (or upcoming) cinema facilities and features. These facts can both inform and delight moviegoers in queue for tickets and those waiting for the next showing.
Using digital labels to modernize movie theater services improves customer experience and raises the likelihood of maintaining and attracting new customers.
If you are interested in taking your movie theater signage up a notch and proving to customers that you can adapt and compete in this modern age, contact us so we can tell you more about how our digital labels can help your theater!
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