If you have decided to switch from paper labels to electronic shelf edge label technology, you need to know what to do for this move to be successful. Electronic labels can provide a lot of benefits, including showing more information than just the price, helping you save paper and plastic and preventing showrooming. But for to enjoy these benefits and more, you will need to choose the right ESL vendor to work with.
When you start looking for a reliable electronic shelf edge label vendor to hire, there are various questions you need to ask yourself. First of all, you need to ask yourself shat insights are provided to marketing from the ESL backend. You need to determine if the reporting is sufficient enough to inform head office about what prices have been applied to what stores, and it is possible for marketing to tell immediately where stores have overridden prices or not implemented pricing changes. For a ticketing strategy to be truly effective, it has to put the marketing department in control of all promotions and provide insight into how the tickets are implemented at the individual store level. Most importantly, this information need to be consolidated across all tickets and promotions, both printed and ESL.
Another question you need to ask yourself when choosing an ESL vendor if is they have a local presence. Even though everyone has local numbers and 24-hour telephone support, you need to find out if there is a local team available to answer questions, provide advice when you need it, and also provide training. Find out if the team can help you design your templates, and if you can request customized reports as well as insights into the effectiveness of your enterprise-wide ticketing activity.
For more tips on how to choose a good electronic shelf edge label vendor, visit our website at https://solumesl.com/
Shelf Labels 