Maintaining strong customer relationships is paramount to success in business. Customer engagement, a term defined as developing strong, long-term relationships with customers, plays an important role in driving sales and loyalty
Customer engagement, customer service, and customer experience are interrelated concepts. Customer involvement creates a willingness to keep the product, while customer service includes help and advice. The customer experience comes from the interaction between the company and the customer.
Effective customer engagement is critical. A survey by the International Council on Shopping found that 67% of consumers base their decisions on how employees treat them. Fully engaged customers can represent 23% more revenue than average.
The benefits of customer engagement include long-term customer relationships, improved customer service, and humanization of your brand.
Customer engagement is versatile. Key customer engagement techniques include offering surprises, problem solving, regular updates, greetings, social media interactions, convenience shopping, product recommendations When you hit the store following a unique culture and real-time data, can increase engagement.
Timely support and honest answers to customer inquiries are essential. Modern technologies such as electronic shelf labels (ESLs) can improve customer engagement. ESLs display product information, logos, and loyalty program symbols, while NFC technology provides consumers with additional information and ideas.
SOLUM ESL Solutions offers innovative wireless communications solutions to increase staffing and operational efficiency. Strengthen customer engagement with ESLs and transform your business today.
Shelf Labels 